Despite Sovereign's position as New Zealand's leading health and life insurer, their website was hampered by a confusing user journey that had visitors dropping off before ever reaching their integral quote tool.

I restructured the existing Sovereign homepage content, refined the user journey and redesigned the user interface. I also overhauled the Quick Quote tool, making it more intuitive and user-friendly.

The new website design resulted in a 30% increase in lead volumes, generated via the homepage. The streamlined user flow allowed visitors to efficiently navigate their way around the website.